FOR IMMEDIATE RELEASE

Renovatix Solutions Announces Strategic Partnership with THINKstrategies and the SaaS Showplace

Alliance with Leading Consulting Firm and SaaS Online Directory Makes It Easier for SMBs to Acquire On-Demand Services

Austin, TX – June 17, 2009 – Renovatix Solutions, the leader in providing client branded marketplaces of name brand Software-as-a-Service (SaaS) applications to small and medium (SMB) customers, and THINKstrategies, Inc. the pre-eminent consulting services firm helping organizations develop and execute their SaaS strategies and solutions, today announced a strategic partnership to accelerate the growth of online SaaS marketplaces.

Renovatix Solutions’ SaaS marketplaces are uniquely designed to enable third-party administrators, including enterprises and other service providers, to private-label their SaaS eCommerce sites and give users single sign-on access to all of their applications.

As part of this partnership agreement, THINKstrategies will connect its SaaS Showplace online directory to Renovatix’s online SaaS marketplace, www.mysmbstore.com. Under the agreement, THINKstrategies will also be able to leverage Renovatix’s technology marketplace platform and will make the online marketplace available to SaaS Showplace visitors at no charge.

In addition, THINKstrategies will assist Renovatix in selecting future SaaS applications for inclusion in Renovatix’s managed marketplaces, and will identify additional partnership opportunities.

“We’re really excited to be working with Jeff Kaplan and THINKstrategies to accelerate the growth of our client-branded SaaS marketplaces, including leading application providers on the SaaS Showplace,” said J. Scott Robinson, General Manager, Renovatix Solutions.  “As we surveyed the landscape of SaaS professionals, it became clear very quickly that Jeff is the thought-leader in this burgeoning space.  We’re privileged to have an association with Jeff and THINKstrategies.”

Beginning today, visitors of the Saas Showplace can obtain powerful SaaS applications from leaders such as RatePoint, Google, Citrix, Six Apart, MediaWiki and dozens of others by going to www.mysmbstore.com/thinksaas.  The marketplace offers applications from VoIP, Accounting, CRM, Web hosting, Web creation, creative services, to inventory management, event management and a comprehensive suite of e-commerce tools.  Offered on a monthly subscription basis, users can cut their costs considerably, obtain all the applications they need anytime/anywhere via the web, and access them all with a single sign-on.

“THINKstrategies’ mission in establishing the SaaS Showplace in 2006 was to make organizations aware of the rapidly growing array of SaaS solutions available to address their IT and business needs,” stated Kaplan. “By working with Renovatix, we are now making it easier for organizations to acquire and utilize a widening assortment of on-demand solutions as well.”

About Renovatix Solutions, LLC
Renovatix Solutions provides that “missing link” between leading enterprise companies and user communities whose SMB’s rely on them to provide expertise and business critical resources.  Through our private label platform, we deliver an enterprise branded marketplace of world-class SaaS applications for virtually everything a SMB needs to start, or manage their business. For more information about Renovatix, please visit www.renovatixsolutions.com.  MYSMBSTORE™ and Renovatix Solutions™ are trademarks of Renovatix Solutions, LLC.

About THINKstrategies, Inc.
THINKstrategies, Inc. is the only strategic consulting services company formed specifically to address the unprecedented business challenges facing IT managers, solutions providers and investors today, as the technology industry shifts from a product-centric to a services-driven orientation.

THINKstrategies’ mission is to help our clients re-THINK their corporate strategies, and refocus their limited resources to achieve their business objectives. THINKstrategies helps enterprise decision-makers with their sourcing strategies, IT solutions providers with their marketing strategies, and VCs with their investment strategies.

In addition to the Software-as-a-Service Showplace, THINKstrategies is also the founder of the Managed Services Showplace, a vendor-independent, online directory and information resource center of managed service solutions.

Posted on June 16, 2009

Loyalty 360: True Loyalty For Today’s SMBs

By: Scott Robinson

Today’s small and medium business merchant (SMB) is facing greater challenges than ever before.  A struggling economy, poor consumer confidence and increased competition have SMB owners, and those planning to start a business, looking for new and economical resources to help manage their business.  The start up and ongoing costs can be imposing when revenues are down, and fixed costs are not adjustable.  As SMB’s price sensitivity increases, the financial institutions that serve them are growing more and more susceptible of losing their most profitable customers to competitors who launch aggressive acquisition campaigns.  Now, more than ever, loyalty to the SMB is of critical importance.

Austin, TX-based Renovatix Solutions is solving the problem on both fronts with an innovative approach.  Through a platform of leading software as a service (SaaS) based applications, a Financial Institution (FI) can brand an entire marketplace of world class branded SaaS applications ranging from VOIP, CRM, accounting, web services and many others, to SMB’s that need these services to start or manage their business.   The applications from the developers of Google, Citrix, Media Wiki, Movable Type, Ratepoint and dozens of others, are offered as monthly subscriptions and provisioned to a user’s account for both purchase and usage. With a single sign-on to their account, the SMB can literally access the applications they need to manage their business more cost effectively, and from any computer in the world.

The value to the FI results from offering these services, but more importantly, how frequently their merchants will visit to obtain them. The Renovatix platform provides the marketplace owner the capability to select the applications they want to offer, and brand the entire marketplace as their own solution, often aligning perfectly with existing services and messaging.  This allows the FI to maintain a tighter relationship with the SMB by being a central repository for their daily business applications and the ability to create targeted communications opportunities that deliver ever-changing marketing campaigns and thought leadership from their management.

“In our research of SMB merchants, we found that the second most common thing business owners do after obtaining their Articles of Incorporation, is to establish their banking relationship,” said Scott Robinson, General Manager of Renovatix Solutions.  “Who better to offer these daily services to their merchants than the most trusted resource these SMBs rely on… their bank.  With the growing acceptance of SaaS applications and the SMBs that use them, we felt there wasn’t a better time to introduce a subscription based platform for these services, especially given the state of the economy.”

That just begins to tell the story; in addition, Renovatix has also identified a glaring need within the loyalty programs catering to SMBs by working with leading loyalty-marketing firms over the years.

“It struck us that most programs these banks and providers offer to their SMB customers, don’t truly meet the unique requirements these merchants have. Travel, merchandise and gift cards are great options to individuals, but what do business owners really need?  Why not have a category of redemption options for services that the SMB could use to redeem their points or cash and mitigate the expenses of managing their business?” Robinson stated.  “The Renovatix platform allows the marketplace owner the alternative to offer these services so SMBs can both earn and use their points or cash program, with this very goal in mind.”

Now armed with a marketplace of leading SaaS applications and an informational platform that allows their customers to interact and share best practices, the FI is providing greater value to their customers, and staying in front of them on a regular basis, thus limiting the attrition of an FI’s most profitable customer.

Robinson remarked, “One marketplace owner estimated that by keeping just 1% of their SMB customers from attrition, it would result in a substantial savings of $14M of annual revenue.  Imagine a solution that resulted in 2-3%?  That becomes an incredibly valuable tool to retain customers, with significant ROI benefits.”

While the solution is perfectly suited to FIs with SMB customers, any organization with large constituents of SMBs is suitable for offering a marketplace.  Member organizations, technology providers, insurance companies and agencies are quickly grasping the power of offering such a solution.  However, in order to make the service effective for these groups, Renovatix also realized they had to solve for the single biggest hurdle when introducing a new technology; integration.

“Every technology related solution I’ve ever been involved in always comes back to the resources required, and where it falls in that client’s queue.  If the resources and time to implement aren’t available, that puts most technology projects at immediate high risk,” continued Robinson.  “We’ve developed a platform, that can be completely customized to the owners’ specifications and brought live, with absolutely no technology integration.  We host, manage and maintain all the partner relationships: billing, reporting, even funding the loyalty component in most instances.  Literally, all the client has to do is promote it, and enjoy a very healthy new stream of revenue, almost instantaneously.”

For more information on how Renovatix Solutions can put a marketplace such as this to work for you or your clients, please visit www.renovatixsolutions.com or contact Scott Robinson at scott@renovatixsolutions.com.  Renovatix is attending the 2009 Loyalty Expo.

Posted on May 28, 2009

FOR IMMEDIATE RELEASE

Renovatix Solutions launches MYSMBSTORE.com

Web application marketplace serves small and medium businesses that are seeking business solutions.
Austin, Texas – May 7, 2009 – Renovatix Solutions, a leading provider of end-to-end solutions and services for small business customers, and Etelos, Inc. (OTCBB: ETLO) today announced the launch of MYSMBSTORE serving as a central repository of hosted applications and information catering to the specific needs of small business customers.

Utilizing the Etelos Platform Suite for hosted applications, www.mysmbstore.com offers services ranging from VOIP, CRM, and document storage to Web creation, email management and accounting.  This unprecedented collection of well known solutions provides any SMB owner a one-stop shop of virtually everything needed to manage their day to day activities, with single sign on access. Offered as monthly subscriptions and hosted online, SMBs can use the store to centralize the management of these services and collaborate with millions of other SMBs to share best practices within a user community designed entirely for them.

“As SaaS begins to reach critical mass, there is no better example of how cost effective, secure and reliable these services can be delivered, than to the small business customer,” said J. Scott Robinson, General Manager, Renovatix Solutions. “MYSMBSTORE has everything they need to manage their business, along with the ideology this unique community culture stands for; being as creative and resourceful in obtaining these services, as they are in servicing their customers.”

The Etelos Platform Suite enables software developers to syndicate their products over various marketplaces and it gives vendors the ability to implement a custom marketplace to deploy on-demand Web software to businesses.

”A marketplace such as mysmbstore.com that caters directly to small and medium businesses provides a valuable tool for those businesses to succeed, Etelos Founder & CEO Danny Kolke said. “The marketplace Renovatix is building and launching contains many great tools that businesses will find valuable.”

Financial terms were not disclosed. For more information, please visit www.mysmbstore.com.

About Renovatix Solutions, LLC
Renovatix Solutions is a strategy consulting and management firm based in Austin, TX, enabling turnkey resources for companies that value the power and speed of professional sales, representation, marketing, billing and account management services. For more information about Renovatix, please visit www.renovatixsolutions.com. MYSMBSTORE™ and Renovatix Solutions™ are trademarks of Renovatix Solutions, LLC.

About Etelos, Inc.
Etelos (OTCBB: ETLO) is the provider of a Web app distribution platform delivering Web apps for businesses. Unlike other cloud computing and Platform-as-a-Service (PaaS) solutions, Etelos enables software manufacturers to migrate existing applications or create new applications, then package, distribute, host, bill, market and support their Software-as-a-Service (SaaS) enabled application with their own application marketplace. Etelos™, the Etelos Platform™, EASE™, Etelos App Server™, Etelos VE™, Etelos Cloud™ and Etelos Marketplace™ are trademarks of Etelos, Inc.; other trademarks are the property of their respective owners. For more information about Etelos, please visit www.etelos.com.

Posted on May 7, 2009